Research and Insights
Stay on top of the latest findings in the life insurance industry. IARI’s research and insights cover a wide array of topics critical to understanding the market’s direction. We delve into key areas such as consumer purchase behaviors, agent sales performance, digital transformation in insurance, and demographic shifts affecting life insurance ownership. Our goal is to shed light on how and why the market is changing – and what those changes mean for professionals across the industry.
Core Research Areas
Consumer Behavior & Preferences: How consumer attitudes, needs, and buying habits for life insurance are evolving.
Agent & Distribution Trends: The role of agents (captive and independent), brokers, and direct-to-consumer channels in reaching customers.
Digital Transformation: Impact of online sales platforms, insurtech innovations, and social media on life insurance distribution.
Market Trends & Performance: Industry sales metrics, product mix (term, whole life, etc.), and emerging market segments or opportunities.
Regulatory & Economic Factors: Analysis of how interest rates, economic conditions, and regulatory changes influence the life insurance landscape.
Recent Reports
Our research findings are published in detailed reports, each with actionable insights and executive summaries. Here are a few of our recent publications:
2024 Life Insurance Market Trends Report – A comprehensive annual review of life insurance sales data, ownership rates, and market growth. Includes analysis of which consumer segments are driving growth and how industry dynamics have shifted over the past year.
Digital Distribution in Life Insurance (2025) – An in-depth look at the rise of digital sales channels. Examines how online platforms and robo-advisors are affecting traditional agent-led sales, with insights on blending digital tools with personal advice for a seamless customer experience.
Independent Agent Perspectives Study – Key findings from our survey of independent life insurance agents. Explores agents’ views on current challenges, effective sales practices, and the support they need from carriers in today’s market.
Each report is crafted to provide practical intelligence. Whether you’re strategizing for the next quarter or planning for the next decade, our insights help you make data-informed decisions. Visit our Research & Insights section regularly for new updates, and sign up to receive report highlights in your inbox.
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