About Us
Our Mission
At IARI, our mission is to advance understanding of the life insurance marketplace through independent, fact-based research. We are committed to delivering insights that are credible, neutral, and actionable, helping industry players navigate change with confidence. By studying trends in consumer behavior, agent practices, and market dynamics, we empower insurers and agents to better serve customers and strengthen the life insurance industry as a whole.
Our Approach
We take a comprehensive approach to research, combining quantitative data analysis with qualitative insights. Our team conducts nationwide surveys of consumers and insurance agents, analyzes industry sales and product data, and monitors economic indicators that affect life insurance. We also engage with industry experts and thought leaders to interpret what the numbers mean on the ground. This 360° research approach ensures our findings reflect real-world conditions and emerging trends. All of our studies undergo rigorous review to maintain objectivity and accuracy. The result is unbiased research you can trust, delivered in a format that is approachable and clear.
Who Benefits from Our Insights
IARI’s research is designed to inform and benefit a broad range of stakeholders in the life insurance field:
Life Insurance Agents and Advisors – to benchmark their practices, understand evolving client needs, and refine their strategies.
Insurance Carriers and Executives – to identify market opportunities, distribution channel performance, and product development cues grounded in data.
Industry Analysts and Consultants – to gain reliable, up-to-date data on market trends and consumer attitudes for their advisory work.
Financial Planners and Professionals – to integrate life insurance trend insights into broader financial planning contexts.
By delivering insights to those who shape the industry, we help improve decision-making at all levels. Ultimately, better-informed professionals lead to better outcomes for consumers seeking financial protection.
Quick Links
Home
Research and Insights
Participate in Research
Blog
About Us
Contact
© 2025 Insurance Agent Research Institute. All rights reserved.