Independent Research. Actionable Insights.

Data-driven analysis of life insurance market trends to empower industry professionals.

IARI (Insurance Agent Research Institute) is an independent, data-driven research firm focused on the life insurance industry. We study market trends, consumer behavior, and the evolving role of agents to provide unbiased insights that help life insurance professionals and stakeholders make informed decisions. Our team analyzes industry data and conducts rigorous surveys to uncover emerging patterns and opportunities in the life insurance market.

Our mission is to be the trusted source for objective research on life insurance trends. From the impact of digital sales channels to shifting consumer preferences, IARI shines a light on the topics that matter. We share findings through in-depth reports, interactive data visualizations, and expert commentary—delivering knowledge that informs strategy and drives innovation in the industry.

Participate in Research

Join a community of insurance professionals contributing to the industry’s knowledge base. At IARI, we believe the best insights come from those on the front lines of the life insurance business – people like you. Our ongoing studies and surveys depend on the candid input of agents, brokers, and industry experts. By participating, you’re not only helping to paint a clearer picture of the market but also gaining access to valuable findings.

Why Participate?

By taking part in IARI research, you benefit in several ways:

Influence the Research Agenda: Your experiences and challenges can shape the questions we explore, ensuring the resulting insights address real-world needs.
Early Access to Results: Participants often receive complimentary summaries or early reports from the studies they contribute to, giving you a first look at new trends and benchmarks.
Benchmark Your Practice: See how your perspectives and results compare to industry peers. Our surveys let you gauge where you stand in areas like sales techniques, client demographics, and use of technology.
Professional Development: Gaining research insights helps you identify opportunities to improve your approach, adopt best practices, and stay ahead of industry changes.
Confidential and Easy: We value your privacy. All responses are kept confidential and reported in aggregate. Participation is convenient – surveys are online and take only a few minutes to complete.

How to Get Involved

Our research findings are published in detailed reports, each with actionable insights and executive summaries. Here are a few of our recent publications:

Sign up for our Agent Survey Panel to be notified of new studies. Once you sign up, we will invite you to participate in brief online surveys or interviews on relevant industry topics. You can choose to take part in the projects that fit your interest and schedule. Every response you provide directly contributes to research that may benefit the life insurance community at large.

Ready to participate? Join our research panel today by filling out the short enrollment form. If you have any questions about participation or how we use the data, feel free to reach out to us – we’re happy to discuss how your input will make a difference. Together, we can deepen the understanding of our industry and drive it forward.