Independent Research. Actionable Insights.

Data-driven analysis of life insurance market trends to empower industry professionals.

IARI (Insurance Agent Research Institute) is an independent, data-driven research firm focused on the life insurance industry. We study market trends, consumer behavior, and the evolving role of agents to provide unbiased insights that help life insurance professionals and stakeholders make informed decisions. Our team analyzes industry data and conducts rigorous surveys to uncover emerging patterns and opportunities in the life insurance market.

Our mission is to be the trusted source for objective research on life insurance trends. From the impact of digital sales channels to shifting consumer preferences, IARI shines a light on the topics that matter. We share findings through in-depth reports, interactive data visualizations, and expert commentary—delivering knowledge that informs strategy and drives innovation in the industry.

Mission Statement

At the Insurance Agent Research Institute (IARI), we provide data-driven insights into the life insurance marketplace. Our mission is to analyze the evolving trends in distribution, agent strategies, and consumer purchasing behavior to support a stronger and more efficient industry.

Our Approach

Independent Research

Industry Insights

Collaboration

Who Uses Our Research

Life Insurance Companies

Agencies & Brokerages

Financial Professionals

Industry Analysts

Research & Insights

Topics We Cover

Life Insurance Consumer Trends

How and why people are purchasing life insurance.

Distribution & Sales Models

The evolution of agent-based and digital sales.

Agent & Broker Performance

Industry benchmarks and best practices.

Technology & Insurtech Disruption

The role of automation and AI in distribution.

Regulatory & Compliance Changes

How new laws are affecting the industry.

Latest Blog Posts

Building a Solid Financial Foundation

Building a Solid Financial Foundation

August 08, 20242 min read

When you read about money matters, you may see the phrase, “getting your financial house in order.” What exactly does that mean?

To some, when your financial “house is in order,” it means it is built on a solid foundation. It means that you have the “pillars” in place that are designed to support your long-term financial well-being.

#1: A banking relationship. Having a relationship with a bank can play a role in many financial strategies. You have many different choices when deciding on which bank is right for you. Some banks are larger and nationally-based, while others are smaller and community-based. Different banks may have unique advantages and disadvantages, so it’s important to look around and see what each one can offer you.

#2: An emergency fund. You know that label you see on fire extinguisher boxes – “break glass in case of emergency?” Only in a financial emergency should you “break into” your emergency account. What is a financial emergency? Everyone’s definition varies, but it can range from a broken water heater to major car repairs to unemployment help.

#3: A workplace retirement strategy. At some point, you may want to consider when is the right time to start saving for retirement. Workplace retirement plans can offer you a convenient way to get started, if one is available.

#4: An eye on Insurance. Like the other decisions you’ll need to make while building your financial foundation, choosing the appropriate insurance program is going to be influenced by your own individual life circumstances. For example, if you’re supporting a family, you may want to look into an insurance program that is designed to protect you in the event that something happens to you or prevents you from working for a period of time.

#5: Estate Strategy. It’s never too early to start thinking about your legacy. For some, this can mean providing some financial support to your loved ones. For others, it might mean creating a program that supports charities and organizations. Whatever your aspirations, it’s important to ensure that your assets transition smoothly in accordance with your wishes.

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