Independent Research. Actionable Insights.
Data-driven analysis of life insurance market trends to empower industry professionals.
IARI (Insurance Agent Research Institute) is an independent, data-driven research firm focused on the life insurance industry. We study market trends, consumer behavior, and the evolving role of agents to provide unbiased insights that help life insurance professionals and stakeholders make informed decisions. Our team analyzes industry data and conducts rigorous surveys to uncover emerging patterns and opportunities in the life insurance market.
Our mission is to be the trusted source for objective research on life insurance trends. From the impact of digital sales channels to shifting consumer preferences, IARI shines a light on the topics that matter. We share findings through in-depth reports, interactive data visualizations, and expert commentary—delivering knowledge that informs strategy and drives innovation in the industry.
Mission Statement
At the Insurance Agent Research Institute (IARI), we provide data-driven insights into the life insurance marketplace. Our mission is to analyze the evolving trends in distribution, agent strategies, and consumer purchasing behavior to support a stronger and more efficient industry.
Our Approach
Independent Research
Industry Insights
Collaboration
Who Uses Our Research
Life Insurance Companies
Agencies & Brokerages
Financial Professionals
Industry Analysts
Research & Insights
Topics We Cover
Life Insurance Consumer Trends
How and why people are purchasing life insurance.
Distribution & Sales Models
The evolution of agent-based and digital sales.
Agent & Broker Performance
Industry benchmarks and best practices.
Technology & Insurtech Disruption
The role of automation and AI in distribution.
Regulatory & Compliance Changes
How new laws are affecting the industry.
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