Independent Research. Actionable Insights.

Data-driven analysis of life insurance market trends to empower industry professionals.

IARI (Insurance Agent Research Institute) is an independent, data-driven research firm focused on the life insurance industry. We study market trends, consumer behavior, and the evolving role of agents to provide unbiased insights that help life insurance professionals and stakeholders make informed decisions. Our team analyzes industry data and conducts rigorous surveys to uncover emerging patterns and opportunities in the life insurance market.

Our mission is to be the trusted source for objective research on life insurance trends. From the impact of digital sales channels to shifting consumer preferences, IARI shines a light on the topics that matter. We share findings through in-depth reports, interactive data visualizations, and expert commentary—delivering knowledge that informs strategy and drives innovation in the industry.

Mission Statement

At the Insurance Agent Research Institute (IARI), we provide data-driven insights into the life insurance marketplace. Our mission is to analyze the evolving trends in distribution, agent strategies, and consumer purchasing behavior to support a stronger and more efficient industry.

Our Approach

Independent Research

Industry Insights

Collaboration

Who Uses Our Research

Life Insurance Companies

Agencies & Brokerages

Financial Professionals

Industry Analysts

Research & Insights

Topics We Cover

Life Insurance Consumer Trends

How and why people are purchasing life insurance.

Distribution & Sales Models

The evolution of agent-based and digital sales.

Agent & Broker Performance

Industry benchmarks and best practices.

Technology & Insurtech Disruption

The role of automation and AI in distribution.

Regulatory & Compliance Changes

How new laws are affecting the industry.

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